Privacy Policy

7e7777 ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of every individual who accesses the website at 7e7777.cam. This Privacy Policy ("Policy") sets out in clear terms what personal data we collect, the purposes for which it is processed, the legal bases we rely upon, how it is secured, how long it is retained and the rights available to you as a data subject.

This Policy applies to all visitors, registered account holders and former account holders of the Platform. By accessing or using the Platform, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the Platform.

This Policy should be read in conjunction with our Terms & Conditions. Defined terms used but not defined in this Policy have the meanings given to them in the Terms & Conditions.

For the purposes of this Privacy Policy, the following definitions apply:

7e7777 acts as the Data Controller in respect of all personal data processed in connection with the Platform. The Platform operates under its applicable licensing arrangements, and processing activities are carried out in accordance with the legal framework of the operator's licensing jurisdiction.

For Pakistani users specifically: 7e7777 does not claim to be regulated by the Government of Pakistan, the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan or any Pakistani provincial authority. Nothing in this Policy constitutes legal advice. Pakistani users are responsible for determining their own legal position with respect to data sharing and online gambling under applicable domestic law.

We collect and process the following categories of personal data, depending on how you interact with the Platform:

We do not intentionally collect special category data (such as health data, biometric data, religious beliefs or political opinions) unless specifically required and consented to in a defined compliance context.

We collect personal data through the following means:

• Direct submission: Information you provide during Account registration, KYC document upload, deposit/withdrawal requests, support interactions and promotional opt-ins.
• Automated technical collection: Data collected automatically when you access the Platform, including IP address, device identifiers, browser fingerprint, session activity logs and cookies (see Section 9 for cookies detail).
• Third-party payment processors: Transaction confirmation data received from payment processors when you make deposits or withdrawals. We receive only the data necessary to reconcile transactions — we do not retain full card numbers or full wallet credentials.
• Identity verification partners: Where we engage third-party KYC/AML service providers to assist with document verification, those providers may return verification outcomes and supporting data to us as part of the onboarding process.
• Fraud prevention services: Technical and behavioural signals from fraud-detection service providers used to identify suspicious activity on accounts.

All processing of personal data by 7e7777 is carried out on one or more of the following lawful bases, consistent with applicable data protection principles:

• Contractual necessity: Processing required to perform the contract with you (i.e., the Terms & Conditions you accepted at registration), including operating your Account, processing bets and handling withdrawals.
• Legal obligation: Processing necessary to comply with applicable legal requirements, including KYC/AML verification, fraud reporting, regulatory record-keeping and responding to lawful authority requests.
• Legitimate interests: Processing necessary for our legitimate business interests (where those interests are not overridden by your fundamental rights), including security monitoring, fraud prevention, Platform improvement and responsible gambling monitoring.
• Consent: Where we rely on your consent for specific processing activities — such as sending promotional communications — we will obtain that consent explicitly. You may withdraw consent at any time by contacting support or adjusting your Account preferences, without affecting the lawfulness of processing conducted prior to withdrawal.

Your personal data is used for the following specific purposes:

1. Account management: Creating, maintaining, verifying and, where applicable, closing your Account on the Platform.
2. Transaction processing: Facilitating PKR and cryptocurrency deposits, processing withdrawal requests, reconciling transactions and issuing receipts.
3. KYC & AML compliance: Verifying your identity, source of funds and compliance with regulatory obligations applicable to the operator's licensing jurisdiction.
4. Responsible gambling: Monitoring betting patterns and session behaviour to identify indicators of problem gambling and to enable or enforce applicable limit and self-exclusion tools.
5. Fraud and security: Detecting, preventing and investigating fraudulent activity, account takeover attempts, multi-accounting and other security threats.
6. Customer support: Responding to support enquiries, complaints and disputes via live chat and email in English and Urdu.
7. Platform improvement: Analysing anonymised or aggregated usage data to improve performance, interface design and game availability.
8. Marketing communications: Where you have provided explicit consent, sending promotional emails, bonus notifications and personalised offers. You may opt out at any time.
9. Legal compliance and enforcement: Retaining records required by law, responding to court orders, regulatory requests or lawful authority demands.

We do not sell, rent or trade your personal data to any third party for commercial purposes. We may share your data in the following limited and controlled circumstances:

• Payment processors: Data shared with payment processing partners (which may include providers facilitating PKR transfers, Easypaisa or JazzCash integrations where applicable, or cryptocurrency gateways) to complete your deposit and withdrawal transactions. Data shared is limited to what is required for the transaction. These providers do not endorse gambling services.
• KYC/AML service providers: Identity and document data shared with regulated identity verification partners for the purpose of fulfilling our legal verification obligations.
• Technology and hosting providers: Technical data processed by infrastructure and hosting service providers operating under data processing agreements with 7e7777.
• Fraud prevention partners: Technical and behavioural signals shared with fraud detection services on a need-to-know basis.
• Regulatory and legal authorities: Data disclosed in response to a binding legal obligation, court order, regulatory investigation or law enforcement request, where we are legally required to comply.
• Business transfers: In the event of a merger, acquisition or sale of all or part of the business, your data may be transferred to the acquiring entity, subject to equivalent privacy protections.

All third-party service providers with access to personal data are required to process it only for the specified purpose and under contractual obligations consistent with applicable data protection standards.

The Platform uses cookies and similar tracking technologies (such as local storage and session identifiers) to operate core functionality, maintain security, analyse usage and — where consent is given — personalise your experience.

We use the following categories of cookies:

• Strictly necessary cookies: Essential for the Platform to function. These include session authentication tokens and security cookies. They cannot be disabled without disrupting core functionality.
• Functional cookies: Remember your preferences (such as language settings) to provide a more personalised experience across sessions.
• Performance / analytics cookies: Collect anonymised data about how the Platform is used — such as pages visited and session duration — to help us improve the user experience.
• Security cookies: Used to detect and prevent fraud, track suspicious login attempts and enforce session limits for responsible gambling purposes.

You can manage non-essential cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Platform. We do not use third-party advertising network cookies to track you across external websites.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following general retention principles apply:

• Active Account data: Retained for the duration of your Account's active status and for a defined period following Account closure, as required by the operator's licensing obligations and applicable anti-money laundering regulations (typically a minimum of five years from the date of the last transaction).
• KYC documentation: Retained for the period required under AML/KYC regulatory obligations applicable to the operator's licensing jurisdiction, generally a minimum of five years from Account closure.
• Transaction records: Financial transaction records are retained for compliance and audit purposes for the period required by the applicable regulatory framework.
• Support communications: Retained for a period sufficient to resolve disputes and meet any applicable statutory limitation periods.
• Marketing consent records: Retained for a period sufficient to demonstrate that consent was properly obtained, even after marketing communications cease.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised. Anonymised or aggregated data (which cannot identify you) may be retained indefinitely for statistical analysis and service improvement.

7e7777 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, loss, alteration or disclosure. These measures include, but are not limited to:

• 256-bit SSL/TLS encryption on all data in transit between your device and our servers.
• Encrypted storage for sensitive data at rest, including KYC documents and financial records.
• Access controls: Personal data is accessible only to authorised staff members who require it to perform their specific role. Access is governed by role-based permissions and is logged for audit purposes.
• Two-factor authentication (2FA) options available to users to secure Account access.
• Continuous monitoring: Real-time fraud detection and intrusion monitoring systems to identify and respond to security incidents promptly.
• Regular security reviews and vulnerability assessments of Platform infrastructure.

While we apply industry-standard safeguards, no digital system can be guaranteed to be completely secure. In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority and, where required, affected data subjects in accordance with applicable legal obligations.

Subject to the applicable legal framework and any overriding legal obligations (such as AML record-keeping requirements), you hold the following rights in respect of your personal data:

To exercise any of the above rights, please contact us via the details in Section 16 of this Policy. We will respond to all valid requests within 30 days. We may need to verify your identity before processing any data-subject rights request.

The Platform is strictly intended for adults aged 18 years or older — or the higher minimum age required by the operator's licensing jurisdiction. We do not knowingly collect personal data from individuals under the minimum age. If we become aware that personal data has been collected from a person below the minimum age, we will delete that data immediately and close the associated Account.

Age verification is conducted as part of the KYC process. If you have reason to believe that an individual under the legal age has submitted data to 7e7777, please contact our support team immediately.

The Platform operates across international infrastructure. As a result, your personal data may be transferred to, and processed in, countries outside your country of residence — including countries outside Pakistan. Where such transfers occur, we ensure that appropriate safeguards are in place, including contractual obligations on third-party processors consistent with applicable data protection standards.

By using the Platform, you acknowledge that your data may be processed in jurisdictions with different data protection regimes than those in your home country. We take reasonable steps to ensure that transfers are protected and that processors operate under binding data protection obligations.

We may update this Privacy Policy from time to time to reflect changes in our processing activities, applicable legal requirements or Platform functionality. When material changes are made, we will notify active account holders by email and/or via an in-platform notification prior to the changes taking effect. The "Last Updated" date at the top of this page will always reflect the most recent version.

We encourage you to review this Policy periodically. Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acknowledgement of the revised terms.

If you have any questions about this Privacy Policy, wish to exercise your data-subject rights, or have a concern about how 7e7777 handles your personal data, please contact our team using the details below. All data-subject rights requests and privacy-related complaints should be submitted in writing.